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Content Marketing in 2020

Content Marketing is in a constant state of evolution and because of this, it's so important for you to stay on top of the latest trends, channels, and mediums that showcase the content itself. We broke down some of the hottest trends for Content Marketing in 2020, so you can stay on top of this ever-changing game.

Yelena Petic

Keeping up with Content Marketing 


Content Marketing is in a constant state of evolution and because of this, you have to stay on top of the latest trends, channels, and mediums that showcase the content itself. 


Let's break down some of the hottest trends for Content Marketing in 2020, so you can stay on top of this ever-changing game.

Visual Content


Visual content helps to enhance your posts which will improve your visits back to your website or blog. 


If the user has had an awesome experience they will be likely to share your post (increased impressions and reach). You can include videos in your content as well as fun GIFs. This adds another dimension to your post and it helps the user to easily identify with what your product and service are about but in a fun and stimulating way.


Augmented Reality (AR) visuals including filters and lenses provide a whole other way of displaying content. There have been successful campaigns done using this fun visual. 


Think about Snapchat for a minute and it’s a campaign done with Taco Bell. Taco Bell did their branded lens on Snapchat and it became the most successful campaign in the app’s history with over 224 million views (HUGE NUMBERS!!). 


Do not for a minute think that this applies only to a younger generation because it absolutely does not. Demographics have shown that users of apps like Snapchat are not age-specific. The apps cater to a wide range of ages.


A great platform for 2020 will be YouTube, it is untapped in the business aspect of things and if your digital marketing agency can create fun engaging content to attract customers it’s an amazing ROI. TikTok, YouTube, and Twitch are all to thank for this big trend. 

The bottom line is that Visual Content will be a key trend in 2020.

Not convinced? Check out these stats: 45 Visual Content Marketing Statistics You Should Know in 2020


Voice Search Content

Ask Alexa and Siri anything and it is information for the taking. 


The fact that everybody and their mother is using some form of AI on a daily basis is not something you can afford to ignore. People are doing Google searches verbally as opposed to typing them anymore and because of this people are asking specific questions better than they would type. 


Look at this example:


 “Weather Paris IF typed in Google search or “What is the temperature going to be like in Paris on February 2nd, 2020” 

 IF VERBALLY GIVING A DIRECT COMMAND TO ALEXA OR SIRI !


People are getting lazy and it will benefit you 




Now when you look at it this way there are a much more specific thing being searched for and better more specific keywords are being used. By optimizing content for voice search you are opening your business up to potential customers just by making sure your content is using specific keywords with conversational questions.


How to Optimize Content for Voice Search - Convince & Convert


Understanding Voice Search and the Future of SEO - HubSpot


Live-streaming

Hubspot has reported that 54% of customers want to see more video content from brands that they support. 


Live-streaming is a whole other level of connecting with these customers because it allows for a direct live link with these people you want to engage with. 


Instagram Live and Facebook Live are excellent platforms for this and if your business has its social media game on TikTok (which has exploded) allows for live-streaming if you have 1000 followers. 


How to Live Stream Successfully: A Preparation Checklist for …


Watch or Broadcast Live Events - Livestream



Conversational Marketing


Conversational Marketing allows your business to directly engage your customers in an authentic way. 


You’re taking out the “middleman” (AKA chatbot) to get the know your customers on a personal real level. As a business to be able to reach its customers in a human way allows for the customers themselves to be real and feel real. 


The information gathered is more authentic and you as an owner will be able to learn your customers ’ true wants and needs which will allow you to deliver more relevant and valuable content.

Let's get REAL people


Conversational marketing | LinkedIn


Conversational Marketing - HubSpot



There you have it some of the hottest trends to be on point in your Content Marketing game for 2020. Remember people are wanting a genuine experience more than ever and are looking for brands to be authentic. Keep that in mind, you will definitely be able to attract and engage all kinds of new users that turn into customers.