Your website is the most important digital marketing tool you have. It is your brand’s pedestal of your inbound marketing strategy and it is literally the number one thing your potential customers want to see and explore before making any purchase.
Now that most businesses understand the value of inbound marketing, their websites in general are getting better at collecting data and using it to its full advantage. Websites are much faster, aesthetically pleasing, mobile-friendly, and much more user friendly. This benefits your business greatly because it works better for the consumer, but can make the job of a digital marketer that much harder.
In this ever evolving environment, we are all expected to step up our game and stay ahead of the other guy. If you want to stand out and be the exception from your competitors, you must have a well designed and functional website. This can and will come at a cost, but the results are well worth the price and effort.
The cost of a website redesign can vary from low budgets as a few hundred dollars - if you do it yourself - to thousands of dollars for a sophisticated, custom-built website.
Most business owners really have no idea how much they should be paying for a website redesign and what to expect for their money. Here are the answers to those questions, take a look below:
Building or redesigning a website yourself is by far the cheapest option you will have. It can range anywhere from a few hundred dollars up to $1,000, no more.
The real cost of doing a website redesign yourself is the inconvenience, struggle and the time required to put into it. The less money you invest in the (re)design of your website, the more time and difficulty you’ll deal with to get the site to its optimal state. It never is exactly how you want it because custom work requires the ability to code.
New startup businesses with limited budgets will have to start small. There are companies that offer plenty of affordable website themes to choose from that usually cost around $30 to $100.
Functionality, performance, and the user-friendliness of those themes can vary - (functionality/user-friendly being the hardest to attain) - Be sure to look for a theme that has received positive reviews, a strong track record, and allows you to make edits without any technical skill.
However, if you are willing to invest a little bit more, there is a better option. Aside from its well known CRM and marketing software, HubSpot's Website Platform has many customizable themes to choose from, you can also build one from scratch using their drag-and-drop builder.
Their website platform has everything you need built-in, from SEO to content management. Then you can hire a website developer in the future to add more custom features and make adjustments.
Remember, starting out small is a necessity for some businesses, they just do not have funds available in the beginning. Future investments and upgrades can be done at any time when budgets increase.
The next step up is hiring a freelance designer to do your website redesign. A good designer is going to charge anywhere from $1,000 to $3,000 for a simple website, and upto $5,000 to $8,000 for a larger website with more custom design features.
These are average numbers and the numbers can fluctuate depending on the experience and portfolio of your designer, as well as your project details.
When working with a freelancer, you should expect a design that looks well done and functions properly, without any visible flaws. They will most likely take your ideas, come up with a few proto-types for you to contemplate and then build off of the one you mutually agree on that best fits your brand.
A freelance designer is primarily focused on delivering the aesthetic appeal you describe to them while suggesting certain features to improve user-experience.
The possible downside is that freelancers might take longer to finish a project if they are doing everything by themselves, and their capacity to offer insight outside their design knowledge is limited.
The perfect situation is hiring a digital marketing agency (Veza Digital) with fantastic website design. They have the ability to handle your website redesign while providing you with much more value and a sense of security for your money. However, as you can expect, a website redesign from an agency costs the most.
On the less expensive end, a basic website redesign can run anywhere from $6,000 to $9,000, whereas larger and more complicated websites will cost between $10,000 and $15,000. These are the kind of websites that compete with the biggest brands in the world. You can guarantee a superior, well done website.
The agency prices above really depend on the team you decide to work with. I know a plethora of agencies out there that charge no less than $25,000 as a monthly retainer.
Working with a website design agency goes much further than the design. They will customize your website to fit perfectly with your brand and make it look and run flawlessly.
The aesthetics are only a small part of web design. Agencies spend just as much time on the content, user-experience, conversion rate optimization, and everything that goes along with making your website exceptional. That is what makes your website a valuable asset to your business.
What sets an agency apart from most freelance website designers is the amount of strategy that goes into building a powerful and effective lead generating machine for your business. There is another huge benefit, agencies have more resources at their disposal. Agencies have experts in all areas of design, content creation, marketing and the advanced tools and applications that make up the entire process.
If you have the budget to hire an agency DO IT, it is well worth the investment and you will see ROI coming in...YOU GET WHAT YOU PAY FOR.
Inbound Marketing is the head of marketing activities these days and your website is the foundation of your inbound marketing strategy. Everything else revolves around attracting more people to it so it can keep turning these people into customers who stay consistently engaged. Your website is your brand’s face and face value counts for a lot in any business.