When you purchase something for a business, it is often more than just a physical product that will be shipped to your door. You are buying into the company's value system and how they view customer service. As a business owner, you have likely considered the benefits and risks of different marketing agencies and their offerings. Maybe you've had your eye on one in particular for quite some time? But before committing to an agency or two, it's important that you understand what is at stake – more than just dollars and cents. Choosing the wrong firm can be costly in many ways: emotionally, financially, and professionally.
If you are ready to grow and build a talented team, the search for the right marketing agency is one of the most important decisions you can make. But how do you know if they are the best fit for your company? We’ve compiled some insider tips on how to find the perfect partner that will speed up your process and set you up for success!
In-house staff can be invaluable. They can offer up dedicated expertise for your company's needs, and their work is more likely to be consistent and repeatable. However, they also cost a lot of money--in the form of salaries, benefits packages, and other related costs that come with full-time employees like office space, bills, etc... Agencies don't have these same costs associated with them because there are no in-house employees; they just need to pay for time spent on projects as opposed to paying a team salary.
Hiring in-house team members can be a great way to expand your organization, but it is not always the best option. There are some common situations where hiring an in-house team member may make more sense than contracting more hours with an agency.
We will discuss these situations and how they affect the decision of whether or not you should hire someone internally.
Although outsourcing is a great way to cut costs and maximize profits, there are many benefits to hiring someone to be on your in-house team. For example, many organizations will hire an in-house developer to help manage the maintenance and growth of their website and online platforms once their organization reaches full growth. This can come with a number of benefits such as efficiency, continuity, accountability, cost savings over time, etc.
The ROI of hiring an agency is there for the making. In today's world, with so much competition in every field it has become more difficult to keep up. This especially rings true for digital marketing agencies who are constantly battling for clients and trying to make sure they're top-of-mind. It's no wonder that hiring an agency might be a good option.
You know that a successful project requires you to find the right talent. And with an in-house team, you are limited to the talent who is on staff. But what if your needs require more than one person's skill set? What if you need someone for web design and content creation? Or graphic design and social media management?
For the same cost, you can hire one in-house team member or you can access a full team of experts and only pay for the time or work you need through an agency. Agency teams have survived in this field and thrived in those areas where they need to deliver great work for multiple organizations at any given time. Digital Marketing Agencies help companies grow their business by providing them with high quality services without having to invest heavily into hiring a new employee internally.
The best thing you can do for your business is let the people who are good at what they do, focus on their strengths and let the agency focus on its weaknesses. There are tasks that in-house staff members may be better suited to handle than an agency, such as strategic planning and developing a marketing plan.
However, if you feel like your in-house team has their own specific skills and talents and that they are better off focusing on tasks and projects they can handle, then an agency may be the best choice to take on more clients and grow your agency...the more services your agency can provide the bigger and more lucrative your portfolio will show which means that there will be more interest from potential clients.
An agency can offer many benefits. For example, they have an outside perspective and specialized services that your internal team may not have the time or expertise to provide. They also increase your internal team’s capacity by providing you with more resources and easy management of them. Agencies are cost-effective because they are essentially independent contractors for your company who support your in-house team and business.
Finding the perfect partner can be difficult. You want to work with a digital marketing agency that is going to make your team feel like it's a partnership and work with you in a way that will unlock new levels of marketing results. It's not easy to find these people, but it's worth the time and effort when you do.
The right partner can be invaluable and will not only improve your marketing results but also alleviate any concerns that may exist among your internal team members. An agency can get a sense of the culture within your agency and work alongside your in-house team.
Whether you choose to take on more in-house staff or take the step towards hiring a digital marketing agency, be sure to take a step back and analyze your wants, needs, and goals you want to set out for your business. The reality is on a bigger scale is you can achieve all your business goals and dreams with a digital marketing agency. Not to say your in-house team won't help you get there (your in-house team counts for a lot) but until your funds are in check to hire the right type of skilled people to add to your team, an agency looks like the better option in most cases. If this sounds like something that's up your alley then hit our team up at Veza Digital, we've helped so many businesses take their brand/product/service to a higher level of growth and real success.