L'Oreal
01.
How we Increased L'Oreal's Revenue by Over 60%
A young chemist and entrepreneur at heart, Eugène Schueller founded in 1909 a company that would become the L’Oréal group. It all started with one of the first hair dyes, which he formulates, manufactures, and sells to Parisian hairdressers. The founder thus forges the first link in what still makes our DNA: research and innovation in the beauty industry. Today L'Oréal Paris has become, by far, the world leader in cosmetics and has an important economic and strategic presence in the Philippines. The brand's main sales channel is the Lazada e-commerce platform (Alibaba group), the largest online sales marketplace.
The main objective of L'Oréal Paris has been to improve its overall reputation in the Philippines, but above all, to increase their market share on these derivative brands with a wider audience, and to surpass their competitors with a better local presence.
The main objective of L'Oréal Paris has been to improve its overall reputation in the Philippines, but above all, to increase their market share on these derivative brands with a wider audience, and to surpass their competitors with a better local presence.
To increase its market share in the Philippines for the L'Oréal brands, we put several strategies in place. One is to detach (or at least supplement) income from Lazada with an independent e-commerce site - because once again, the brand's only online presence was via the local marketplace.
Once the store was created, we worked on a multi-faceted digital marketing campaign, branding, and finally, a great offer to get people to buy L'Oreal products. For this, we proposed a series of promotional operations allowing consumers to obtain a cosmetic product by presenting a QR code, so it was easier for us to track whether the sales come from our advertising campaigns, or from a store visit (offline traffic).
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