Koch Management Group is a construction and facility management company that works with some of the largest commercial and residential property companies in Canada. During the COVID-19 pandemic, business was slow, so they looked to Veza Digital for an innovative way to get new leads.
Veza Digital helped Koch Management Group set-up a sales program with a goal to get warm leads using LinkedIn Sales Navigator and several other marketing tools that helps them build a list of accounts to target in their sales and marketing efforts.
This program is designed to automate outbound LinkedIn sales/marketing prospecting. By creating an automated system using tools to augment the outreach, the main goal is to have a foundational system that can help sales get more initial consultation calls and more leads in the pipeline.