Crossing Minds

01.

Ever Wanted To Add Your Own Twist to Webflow’s Code? That’s Exactly What We Did For Crossing Minds

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02.

Client Overview

The team behind Crossing Minds wholeheartedly believes that artificial intelligence is able to understand humans the way we understand each other. As the first recommendation platform of its kind, the company deserved a unique corporate identity and a powerful, data-backed lead generation strategy. Built on a proprietary artificial intelligence algorithm and a next-gen API, Crossing Minds integrates seamlessly with your existing infrastructure.

The platform's customizable nature makes it the only one that may be tailored to your specific business requirements and deliver real-time, session-based recommendations. This is made possible by their cutting-edge proprietary algorithm that can offer intelligent personalization features based exclusively on on-site activities. After all, personalization doesn't have to be intrusive, and customized experiences shouldn't require unlimited amounts of sensitive personal data.

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03.

The Objective

Did you know that over 80% of digital businesses are investing millions of dollars in personalization algorithms? It was Ralph Waldo Emerson who famously said “To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment.” Entrepreneurs know all too well that a lack of variety is a great recipe for disaster.

Capitalizing on that for the sake of their bottom line, businesses nowadays go to great lengths to worship individuality and uniqueness. Regardless of the industry or vertical, sensible CEOs are going above and beyond to not only profit out of the natural selfhood of their customer base, but more importantly, to use that in order to predict their behavior.

With the advent of AI, your customers expect you to think ahead, and to provide a tailored experience that puts them in the center of the action. They want you to know what they want before they do. Along the same vein, our mission here at Veza Digital is to guide you in uncharted waters. We knew in advance that Crossing Minds needed a stellar corporate identity along with handcrafted outbound campaigns to effectively spread the word.

04.

The Challenge

The 3 founders that brought Crossing Minds to life have been in academia for many years. As pioneers in the deep learning community, and innovators in the behavior prediction field, they knew that their research was worth millions of dollars. Communicating novel benefits and convincing business leaders to adopt a new algorithm is never a straightforward task. Our task here was to share their message with the world in the most optimal manner.

Our mission was to create a strategic SaaS website design that would push the limits of Webflow. The platform, despite being one of the most robust on the market, doesn’t have dynamic URL integration built in as a native feature. We had to work our coding magic to make it work and deliver a website that’s fit for purpose.

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The Solution.

The most important tool for a company's digital presence is its website. To provide the best possible commercial benefit to any given company, it must be designed with the end goal in mind. We had to create a website that was not only visually appealing, but also easy to navigate. We had to get creative with the addition of dynamic URLs for the API documentation section, which was a fairly straightforward task for our Webflow experts here at Veza Digital.

At the same time, we needed to communicate complex USPs in a simple, yet effective way. We combined well-thought-out business strategy with top-rated information architecture principles to launch a high-converting website in record time.

Our Process.

1

Research & Strategy

We started by doing in-depth research on the target market, their specific needs and challenges, as well as the competition. This was followed by a comprehensive analysis of the company's strengths, weaknesses, opportunities and threats. That’s the standard process that we follow to deliver a world-class website design, every single time. In addition, we built out a complete content portal where their users could reference when implementing the Crossing Minds API.

2

Implementation

When it comes to Webflow, we have really seen it all. Once we built the main pages, we proceeded to implement the new designs for their API center, including an API SiteMap of the different categories of topics users can research on implementation. Custom coding was added to enable dynamic URL integration.

3

Results

The company was able to successfully launch their product and establish a solid foothold in the market. Not only did we position Crossing Minds as the go-to solution for behavior prediction, but we manipulated Webflow to their advantage when they needed this the most. If you want to learn more about how we can help you grow your business, feel free to contact us. We would be more than happy to chat.

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98%
Project success
85+
Happy clients
173%
Average ROI