Argineering
01.
How we Increased Argineering Revenue with Facebook Ads by 400%
Are you ready to create attention-grabbing creatives in half the time? RGKit was brought to life by an Egyptian startup called Argineering and it is a powerful, all-in-one motion control kit that helps businesses of all shapes and sizes take kickass product shots and videos.
They wanted to put both junior and senior creatives in the director’s chair, bringing much needed innovation in the visual advertising space. With RGKit Play, you can finally move both your props and your camera in sync. From here on out, “that’s a wrap” is a phrase you’ll say to yourself every single day. After all, everyone loves uber captivating shots and videos in their social media feed.
What would you do if you got $250k out of a single crowdfunding platform? If you were anything like us here at Veza, you would try and leverage the data you collected in order to run your own pre order campaign. Keeping that sweet KickStarter buzz going requires speed, strategy and finesse.
We developed advanced performance marketing strategies to take the preorder party off of KickStarter, targeting entrepreneurs and professionals in the creative space. The end result? We scored an 18x ROAS, in other words we increased Argineering’s revenue by over 400% in the span of 60 days.
KickStarter is a place for people looking to invest in interesting ideas. How do you replicate an environment that breeds trust off the platform? Our task here was crystal clear. We had to create a flood of new orders and target the same type of people on Facebook.
Pre-order campaigns can be like a double-edged sword. They offer a unique opportunity to build hype and excitement around your product, but getting people to spend more than $1000 for something that’s still in development is problematic. For this reason, we had to adopt a unique approach and try to balance out trust, timely delivery, excitement, along with a core message of innovation and 5-star production quality.
Complex problems usually require out-of-the-box solutions. We had to generate traffic with a compelling offer. Data has always been king for us, so we put our emails to good use and created quality remarketing lists. We A/B tested more than 25 creatives to find what works best, and we delivered a top-tier customer experience on the landing page. By incorporating game changing calls to action, we ran ads to several different offers.The final verdict? Over a period of 2 months, we got Argineering $18 out of every $1 spent on this campaign.
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