Getting people to purchase your products when running an ecommerce business may often seem like a thankless task, but it’s also an area that is ripe for a budding business to take advantage of. 60 Seconds App is looking to change everything up with their gamification app that allows businesses to offer flexible deals in real time.
60 Seconds allows a business to set a range of deals that they’re willing to offer on products. When customers go to purchase a product, they may make an offer. If their offer is within the range that the business owner is willing to automatically accept, the deal will go through. If it’s out of the range, the business owner can manually accept or decline the offer. The customer only has 60 seconds to accept the deal, giving the app its name.
When working with 60 Seconds, we wanted to rebuild and redesign their website to make it feel like it belongs in 2022. By the time we were done, we had improved the SEO, visuals, and speed of the site. By improving the user interface, we were able to ensure that visitors could find what they were looking for with ease. We focused on three core objectives during this site rebuild: credibility, depth, and engagement.
Due to the huge number of clients and revenue that 60 Seconds is working with, we wanted to make sure that their site would be ready to go on time and that there would be no hiccups once it was up. By building a site that matched the needs of the company, we were able to improve their organic traffic, enhance their conversion rate, and wow leads at first glance. When working with any client, we work hard to ensure that the site we build for them matches their envisioned trajectory of growth.
The issue that we first encountered was that the site needed an overall design refresh to bring it up to date with the current trends. We wanted to make it easier for visitors to find what they were looking for, as well as to increase customer engagement. As with any business entering a new phase of growth, they brought us in to make their dream of a new site a reality backed by our solid creative and technical analysis. As we worked, we made sure to carefully note their concerns and their requirements.
Our research revealed that we needed to focus on security, ease of use and integration with their Shopify store, SEO, and speed. With this in mind, we got to work on the homepage, making it straightforward and drawing visitors in to learn more. The new features we added include custom animations, a new UI component kit, and modernized graphics. Much like their industry-leading app, we needed to ensure that the 60 Seconds website was something that would impress users at first glance. However, we also had to make certain that the website’s functionality closely matched its modernized and streamlined aesthetics. Working within the confines of these two objectives may have seemed like a daunting challenge, but it was one that we were fully prepared to tackle head-on.
We started off by looking at how 60 Seconds operates as well as their business goals. After that, we performed a thorough analysis of the site that we were renovating as well as the company’s closest competitors. We then moved on to interviews with their clients so that we could figure out what they were looking for.
Our research revealed that we needed to focus on security, ease of use and integration with their Shopify store, SEO, and speed. With this in mind, we got to work on the homepage, making it straightforward and drawing visitors in to learn more. The new features we added include custom animations, a new UI component kit, and modernized graphics.
As we grow our agency, we make sure that our product leads the way, since that’s what our clients are looking for. This makes it easier for us and our clients to grow through a mutually beneficial partnership. We recognize this and always work to create growth-oriented approaches that line up with our clients’ goals. We do this by conducting market research, understanding what we’re selling, and analyzing hard data. While some of our competitors may focus exclusively on either short-term or long-term growth, we believe that we’d be doing our clients a disservice if we didn’t focus on both.
Succeeding when it comes to a site’s UX and SEO isn’t as easy as throwing money at the problem and watching it disappear. You need to find a team that understands your brand and what you’re trying to accomplish. How else can you hope to get customers to your site organically and see them convert? One of the most crucial parts of our process is getting to know our clients, what they’re selling, and who they’re selling it to. By doing this, we were able to help 60 Seconds reach out to the demographics that were most likely to take advantage of their gamification app.
We believe in a results-focused approach to working with our clients, and we do this by focusing on tangible metrics like ROI. If we’re not doing the job for you, then we’ll be the first to let you know. By keeping an eye on analytics and carefully examining our impact on a client’s business, we’re able to further refine our approach. Some clients have been shocked at the great results that we provided early on in a partnership before we’d even had the chance to make long-term changes. As with most matters in eCommerce, ensuring that your site is top-notch is not a one-and-done deal but rather a continuing effort.