Management

7 Marketing tools that will generate more leads for your agency

Businesses in all industries are trying to magnify their lead generation endeavors.
Yelena Petic

Generating more leads requires a few changes to your current sales and marketing strategy, however, generating quality leads is a whole other challenge. As a result, many businesses invest in the latest and greatest in lead generation platforms. 61% of marketers say generating traffic and leads is their top challenge. In 2020, having good lead generation software in place to maximize great content will still be an important strategy for marketers. With the abundance of lead generation tools out there, how do marketers know which tools are worth investing in?

Let’s dive in and go through some of the best lead generation tools and the features available to you.

1. HubSpot

From managing a full contact database to publishing a blog, HubSpot provides sales and marketing teams with everything they need to generate leads and function as a well-oiled machine.

Marketers who prioritize blogging efforts are 13x more likely to see positive ROI. -Hubspot

2. Optimizely

Optimizely is a tool that helps users build high-performing landing pages designed to convert and build experiences.

46% of marketers with well-planned lead management strategies have sales teams who follow up on more than 75% of leads. -Strategic IC

3. Keap

Keap, formerly known as InfusionSoft, is a lead generation tool and CRM that allows users to build and manage lead lists, segment emails, and shopping carts.

Roughly 80% of marketers have reported an increase in email engagement over the past 12 months. -Hubspot

4. LinkedIn Sales Navigator

The opportunities and possibilities of using Linkedin today are endless. With a solid sales and nurturing strategy, LinkedIn Sales Navigator can become your primary lead gen source.

LinkedIn dominates lead gen with more than 80% of B2B leads generated through social media coming from them. -Oktopost

5. Hootsuite

Hootsuite is one of the top social media management tools out there with over 16 million users! Many of those users also leverage Hootsuite for lead generation purposes.

One billion people use Instagram every month (and half of them use it every day).  -Hootsuite

6. Pardot

Pardot is another B2B marketing platform (owned by Salesforce) that allows users and marketers to streamline marketing automation and email marketing.


88% of B2B marketers use content marketing as a lead generation tactic. -Content Marketing Institute

7. JivoChat

JivoChat is a leading live chat app used by over 243,000 websites around the globe to improve customer support and convert more website visitors.


Lead generation is an art in itself, with so many different tools to use, it has never been a more competitive and interesting time to attract and convert prospects to your business.

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